Custom framing can be intimidating. The assumption that it’s going to cost an arm and a leg, and the fear of not getting the design right, all contribute to a ‘custom framing stigma’ of sorts that results in a common anxiety during consultations with clients.
However, in my experience more often than not once the conversation gets underway the process of choosing what will best suit your piece becomes fun. The materials and cost should always be determined by the piece itself. There should always be a range of solutions that work for what you’re bringing us. Something that fits within a budget that is appropriate for the piece at hand.
Recently a customer brought in a beautiful hand printed wood block print (signed and editioned by the artist). It had been stored under a bed safely for a period of time. Then the dog got to it, clawed through the cardboard folder and ultimately damaged the surface of the piece in multiple spots (see below).
Though cropping the image slightly and touching up some areas the framed result was quite stunning, but even still there were a few areas that simply could not be fully repaired without hundreds of dollars’ worth of restoration services. It’s a perfect example of why it’s worth bringing work in, to be preserved behind glass before something like this happens. Especially a delicate work on paper such as this.
I often think about the public and private sides of this business and how separate they can be at times. The gallery is a vibrant space for conversation, viewing the ever changing work on display, taking part in workshops and events. The framing shop naturally is a private space. So many interesting pieces come through here and then they’re sent right back out the door. I think it would be interesting to start using this blog as a space to share pieces of particular interest that come through here that otherwise the public would have no opportunity to see (as they are personal property of gallery clients and not for sale).
This month I carried out this classy little shadowbox for a client. These servers are made in Canada by a company called Roma. The packaging reads, “This Raven Horn server is cast from fine lead free pewter. The handle and the spoon back are carved in a traditional Totemic style featuring the raven stealing sun story.”
Really beautiful work. Both the detailed carving and the quality of the pewter. This was a challenge to get right as the depth was deceiving and would alter slightly depending on what angle the servers were on. All in all, a very successful shadowbox project!
Every August Artworld Fine Art celebrates this side of the business by offering customers 20% off all custom framing (including custom mirrors). Don’t let the month slip by without taking advantage! It’s the deal of the year.
-David Borochovitz, Conservation Custom Framing Specialist – Artworld Fine Art